With this integration, every time a new customer is found in an Optimizely campaign, Zapier will trigger a workflow to fetch the gender for the new customer by their first name from Gender-API.com. This will then enrich the existing record and enable you to personalize your email content even further.
Create an account with Gender-API.com and obtain your API key. Set up a Zapier account and create a new Zap. Choose Optimizely as the trigger app and select "Get Recipients". Connect your Optimizely account and select the email campaign you want to integrate. Set up a Gender-API.com action and select "Get Gender by a First Name" as the action event. Select the first name from the Optimizely campaign as the input and provide your Gender-API.com API key. Add the action "Update a Recipient in Optimizely Campaign" to update the existing contact with the enriched information. Save and test your Zap.
And that's it! With this integration, you can now easily personalize your email campaigns based on the gender information fetched from Gender-API.com.