The Ultimate Personalization Tool

Optimizely is a leading experimentation and personalization platform that enables businesses to test, optimize, and deliver superior digital experiences to their customers. By integrating Gender-API, you can enrich user profiles with gender data to create more targeted experiments, personalized content variations, and segmented A/B tests.

This demographic enrichment enables data-driven decisions about which experiences resonate best with different audience segments, ultimately improving conversion rates and user engagement across your digital properties. Whether you are running complex multi-variate tests or simple A/B experiments, knowing your audience demographics unlocks deeper insights.

Why Integrate Gender-API with Optimizely?

Personalization is key to modern digital experiences. A one-size-fits-all approach no longer works. By adding gender data to your Optimizely experiments, you can:

Enhanced Personalization: Create gender-specific content variations for better relevance and higher engagement.
Advanced Audience Segmentation: Build precise audience segments for targeted experiments using custom user attributes.
Improved A/B Testing: Test gender-specific hypotheses with properly segmented audiences to find what truly works.
Data-Driven Decisions: Base optimization strategies on granular demographic performance data rather than assumptions.

How It Works

The integration enriches Optimizely user profiles with gender data through Zapier or direct API integration.

1. Capture & Analyze

When a new contact is added to Optimizely or when users interact with your platform, their name data is sent to Gender-API for instant analysis.

2. Enrich & Personalize

The gender information is stored as a custom attribute in Optimizely, making it immediately available for audience targeting, experiment segmentation, and personalization rules.

Use Cases

E-commerce: Test gender-specific product recommendations.
Content Publishers: Personalize article recommendations.
SaaS Platforms: Optimize onboarding flows for segments.
Travel: Personalize destination packages.
Fashion: Show relevant clothing categories by default.
Email: Segment sign-up offers by demographic.

Powerful Integration Features

Flexible & Scalable

Our integration works with Optimizely Web, Full Stack, and Feature Experimentation. Whether you are running client-side experiments or server-side feature flags, you can leverage gender data across your entire stack.

Real-Time Personalization

Deliver gender-specific experiences instantly. As soon as a user is identified and processed, their profile is updated, allowing for real-time personalization during their current session or subsequent visits.

Frequently Asked Questions

01

Can I use gender data for A/B test segmentation?

Yes! Once gender is stored as a user attribute in Optimizely, you can use it to segment experiment results, create gender-specific variations, define targeted audiences, and analyze how different demographics respond to your experiments.

02

Does this work with Optimizely Full Stack?

Absolutely! The integration works with all Optimizely products including Optimizely Web, Full Stack, and Feature Experimentation. You can enrich user profiles across any Optimizely platform.

03

How do I use this data for personalization?

After adding gender as a user attribute, you can use it in audience definitions. Create separate campaigns for different genders, or use conditional logic to show different content blocks or product recommendations based on the user's gender.

04

What if I already have thousands of users?

You can enrich existing user profiles by exporting user data, processing names through Gender-API (via CSV or API), and importing the enriched data back to Optimizely as updated user attributes.

Enhance Optimizely Experiments with Gender Data