Enrich Salesforce with Gender Data

Salesforce is the world's #1 CRM platform. Integrating Gender-API empowers your sales and marketing teams with valuable demographic insights by automatically enriching lead and contact records.

This integration helps improve lead qualification, enhance customer relationships, and create more effective marketing campaigns through personalized outreach.

Why Integrate Gender-API with Salesforce?

Automatic Enrichment: Add gender data to new leads instantly.
Personalize Outreach: Enable reps to use appropriate salutations.
Better Segmentation: Create gender-based lists for targeted marketing.
Improved Data Quality: Maintain consistent, enriched customer profiles.

How It Works

The integration leverages Zapier to connect Salesforce with Gender-API seamlessly. When a new lead or contact is created, it automatically enriches the record.

1. New Lead Trigger

When a new lead or contact is created in Salesforce, Zapier automatically captures the record and sends the first name to Gender-API.

2. Update Record

The API returns gender information and confidence scores. This data is written back to a custom field in Salesforce, instantly available for your teams.

Use Cases

Sales Teams: Personalize cold outreach emails.
Marketing: Create segmented nurture campaigns.
Customer Success: Personalize onboarding comms.
Operations: Enrich imported lead lists.
ABM: Enhance contact data for targeted campaigns.
Analysis: Insights into customer demographics.

Integration Features

Powerful CRM Features

Works with Leads & Contacts
Real-time processing via Zapier
Store in any custom field

Enterprise Ready

High accuracy global coverage
GDPR compliant processing
Reliable uptime and performance

Frequently Asked Questions

01

Can I enrich existing Salesforce leads?

Yes! You can export your existing records, process them through Gender-API, and re-import. Or create a Zap that triggers on "Updated Record" to gradually enrich your database.

02

How do I use gender data in email templates?

Once the gender field is populated, you can reference it in email templates using merge fields. You can also use it in formula fields to create conditional greetings (e.g., "Dear Mr./Ms.").

03

Does it work with Marketing Cloud?

The integration enriches data in Salesforce CRM. If you sync data between CRM and Marketing Cloud, the gender info will be available in Marketing Cloud for segmentation too.

04

Can I use gender data in lead scoring?

Absolutely! Once gender data is stored in a field, you can incorporate it into lead scoring rules to better qualify leads based on your target demographics.

05

How accurate is it for international names?

Gender-API covers over 6 million names from 178 countries with ~98% accuracy. It provides confidence scores so you can ensure high data quality across all your global markets.

Gender-API Integration for Salesforce